Gruppo Campari traces its beginnings back to 1860, with the birth of its flagship brand and signature red aperitif beverage- Campari. Throughout the years, the brand has become internationally diffuse with the growth of its global distribution. As a result of industry consolidation in the 1990s, Gruppo Campari chose a route of international growth by way of acquisition. The past years have consisted not only of several strategic acquisitions but also of many distribution contracts that enabled Gruppo Campari’s continued organic as well as external growth and its entry into various country markets and product segments.
In 1860, Gaspare Campari invented, among dozens of products, the bright red, mid-proof aperitif that still today bears his name. The business started in downtown Milan at the historical Caffè Campari where the Galleria Vittorio Emanuele II is found today.
In 1904, the historic production site at Sesto San Giovanni is inaugurated, it will remain in operation until 2005 when the new state of the art production site is opened in Novi Ligure.
In 1926, Davide, Gaspare’s son, transforms the company by limiting production to the beverages that had a strong brand identity: Campari and Cordial Campari. Davide also dedicated his considerable energy and focus to give the company a progressive international presence that will make the brand be known across the world.
In 1932 Camparisoda, the first single serve aperitif in the world, was launched. The bottle was designed by Fortunato Depero, one of the most famous futurist artists of the time. The iconic bottle, unchanged to this day, has become a symbol of everyday “usable” design objects in Italy and the world.
By the beginning of the Sixties, Campari was distributed in over 80 different countries, and in the upcoming years distribution has covered 190 countries across the globe.
The critical step, capable of converting the Group into one of the world's leading beverage players, took place at the beginning of the Nineties. The sector was consolidating rapidly and the creation of global groups managing extremely wide portfolios had totally altered the world beverage landscape. Dramatic shifts in brand ownership and intense M&A activity took place as the sector's players sought to maximise synergies. Gruppo Campari faced a strategic choice: either to grow through acquisitions or fall back and defend a niche market.
The first step towards building a world class portfolio came in 1995 with the acquisition of the Italian business of the Dutch Group BolsWessanen. This brought a number of front-ranking names such as Crodino, Cynar, Lemonsoda, Oransoda, Biancosarti and Crodo.
In 1999 the Group acquired Cinzano, among the global leaders in vermouth and sparkling wines and one of the most internationally known Italian brands. Moreover, it also acquired Ouzo 12, the anise-based Greek spirit, market leader in its category and strong seller in Greece and Germany, as well as an emblem of Greek culture.
In the new Millennium Gruppo Campari's portfolio spans a range of sectors and markets: it represents a balanced selection of segments with varying levels of profitability in both mature and emerging markets. The brand value of the Group's brands, their geographical spread and product variety in leading market positions are the main sources of the Group's strength.
Starting from July 6, 2001, Davide Campari-Milano S.p.A. ordinary shares are traded on the Italian Stock Exchange (MTA) managed by Borsa Italiana S.p.A. with great success. In the same year the Company announces the acquisition of Skyy Spirits LLC, owner of the SKYY Vodka brand, that has become in just few years one of the most important premium vodka brands in the US due to a quick increase in sales. Gruppo Campari will become the 100% owner of Skyy Spirits, LLC in 2006.
In 2002 Campari finalises the acquisition of a 100% stake in Zedda Piras S.p.A. (Mirto di Sardegna), owning a majority stake of 67.62% (increased to 100% in June 2003) in Sella & Mosca S.p.A. Both companies are based in Sardinia, Italy. The Zedda Piras acquisition added a leading brand to the Campari spirits portfolio, the integration of Sella & Mosca aimed at reinforcing the premium wine business.
In 2003 the Group acquired Riccadonna, the Asti sparkling wine leader in Australia and New Zealand. In December 2003 Gruppo Campari also announced the acquisition of Barbero 1891 S.p.A., owner of a wide portfolio of brands including Aperol in the spirit segment and Mondoro and Enrico Serafino in the wine segment. The acquisition is the basis to further reinforce the two segments: Aperol complements the offer among low-in-alcohol spirits while Mondoro strengthen the Group position in the Asti premium segment at the global level.
In December 2005 the Campari Group acquires the Teruzzi&Puthod winery, which produces the infamous Vernaccia di San Gimignano.
In 2006 Gruppo Campari acquires from Pernod Ricard the single malt Scotch whisky Glen Grant and Old Smugglerthus strengthening its presence in the spirits segment and officially entering the key Scotch whisky segment.
In 2007 Gruppo Campari announces the acquisition of Cabo Wabo, the brain child of rock star and tequila connoisseur Sammy Hagar.
The whole of 2008 is characterized by a number of acquisitions in strategic emerging markets. In Mexico, Campari announces the acquisition of Destiladora San Nicolas, S.A. de C.V., a deal offering significant potential into Mexico's growing market through a well-established production and distribution platform. In Argentina, the Group finalizes the acquisition of Sabia S.A., which manages a portfolio of strong international and local brands and is one of the leading distributors in Argentina.
In 2009 Gruppo Campari announces the largest acquisition in its history, buying the world's top premium Kentucky bourbon whiskey, Wild Turkey. Along with the iconic Wild Turkey bourbon, American Honey liqueur, a honey and bourbon based cordial, joined the portfolio. In addition to bolstering the company's share of the US premium spirits market, Gruppo Campari also strengthened its position in key markets including Australia and Japan. The Group also takes ownership of the distillery in Lawrenceburg, Kentucky as part of the deal. Gruppo Campari moves to Sesto San Giovanni, where the historic production site, inaugurated by Davide Campari in 1904, was located. The new building, designed by the architect Mario Botta, has inlayed the façade of the historic production site as a testimony of the Italian industrial heritage.
In 2010 Gruppo Campari announces it has signed an agreement to acquire Carolans, a leading Irish cream liqueur, and Frangelico, a premium Italian hazelnut liqueur from William Grant & Sons, reinforcing Campari's position in the US and key international premium spirits markets.
On March 1, 2011 Gruppo Campari completes the acquisition of Vasco CIS, a spirits and wines importation and distribution company based in Moscow. Vasco CIS is a well-established player in the Russian Federation. The Group also acquires Brazilian brand Sagatiba, market leader in the increasingly attractive market of premium cachaça in Brazil. On July 6, 2011 Gruppo Campari celebrates the tenth anniversary of its listing on Borsa Italiana in 2001. During the decade, Gruppo Campari has almost tripled its sales and profitability from 2000 to 2010.
Gruppo Campari announces on September the 3rd 2012 an agreement for the acquisition of a controlling stake in Lascelles deMercado & Co. Limited (‘LdM’), company based in Kingston, Jamaica. The closing of the deal, completed in December 2012, allows Gruppo Campari to add the rum segment to its portfolio acquiring a world-renowned leading Jamaican rum range including Appleton Estate, Appleton Special /White, Wray&Nephew and Coruba. Thanks to this historical acquisition, Gruppo Campari further strengthened and improved its international profile, bolstering the spirits segment, the most important and profitable for the Group itself.
In June 2013 Gruppo Campari signs an agreement to acquire the business assets of Australian-based Copack Beverage A Limited Partnership, a leading contract beverage packer. This investment enables Gruppo Campari to take ownership over its in-house manufacturing facilities for the Australian market. At the same time it has strengthened Gruppo Campari’s international supply capabilities. Furthermore, in September 2013, Gruppo Campari inaugurates a new bottling and packaging facility at Wild Turkey Distillery, in Kentucky. The facility provides full bottling and packaging capabilities for all of Gruppo Campari’s U.S. distilled spirits brands.
In March 2014, Gruppo Campari reaches an agreement to acquire Forty Creek Distillery Ltd. (‘FCD’), a leading independently owned spirits company in Canada. This transaction marks the Group’s first move into the growing and attractive Canadian whisky category with high-end premium products. Thanks to its flagship brand Forty Creek Whisky, Forty Creek Distillery is the fastest growing player in the Canadian whisky category in Canada. During April 2014 Gruppo Campari acquires 100% of Fratelli Averna S.p.A, producer of the famous brand Amaro Averna as well as Braulio, Limoncetta e Grappa Frattina, thus further strengthening its leadership in the Italian spirits market and qualifying as the primary purveyor of premium Italian bitter and liqueur specialties in the international markets.
(Fonte: site Gruppo Campari)
In 1860, Gaspare Campari invented, among dozens of products, the bright red, mid-proof aperitif that still today bears his name. The business started in downtown Milan at the historical Caffè Campari where the Galleria Vittorio Emanuele II is found today.
In 1904, the historic production site at Sesto San Giovanni is inaugurated, it will remain in operation until 2005 when the new state of the art production site is opened in Novi Ligure.
In 1926, Davide, Gaspare’s son, transforms the company by limiting production to the beverages that had a strong brand identity: Campari and Cordial Campari. Davide also dedicated his considerable energy and focus to give the company a progressive international presence that will make the brand be known across the world.
In 1932 Camparisoda, the first single serve aperitif in the world, was launched. The bottle was designed by Fortunato Depero, one of the most famous futurist artists of the time. The iconic bottle, unchanged to this day, has become a symbol of everyday “usable” design objects in Italy and the world.
By the beginning of the Sixties, Campari was distributed in over 80 different countries, and in the upcoming years distribution has covered 190 countries across the globe.
The critical step, capable of converting the Group into one of the world's leading beverage players, took place at the beginning of the Nineties. The sector was consolidating rapidly and the creation of global groups managing extremely wide portfolios had totally altered the world beverage landscape. Dramatic shifts in brand ownership and intense M&A activity took place as the sector's players sought to maximise synergies. Gruppo Campari faced a strategic choice: either to grow through acquisitions or fall back and defend a niche market.
The first step towards building a world class portfolio came in 1995 with the acquisition of the Italian business of the Dutch Group BolsWessanen. This brought a number of front-ranking names such as Crodino, Cynar, Lemonsoda, Oransoda, Biancosarti and Crodo.
In 1999 the Group acquired Cinzano, among the global leaders in vermouth and sparkling wines and one of the most internationally known Italian brands. Moreover, it also acquired Ouzo 12, the anise-based Greek spirit, market leader in its category and strong seller in Greece and Germany, as well as an emblem of Greek culture.
In the new Millennium Gruppo Campari's portfolio spans a range of sectors and markets: it represents a balanced selection of segments with varying levels of profitability in both mature and emerging markets. The brand value of the Group's brands, their geographical spread and product variety in leading market positions are the main sources of the Group's strength.
Starting from July 6, 2001, Davide Campari-Milano S.p.A. ordinary shares are traded on the Italian Stock Exchange (MTA) managed by Borsa Italiana S.p.A. with great success. In the same year the Company announces the acquisition of Skyy Spirits LLC, owner of the SKYY Vodka brand, that has become in just few years one of the most important premium vodka brands in the US due to a quick increase in sales. Gruppo Campari will become the 100% owner of Skyy Spirits, LLC in 2006.
In 2002 Campari finalises the acquisition of a 100% stake in Zedda Piras S.p.A. (Mirto di Sardegna), owning a majority stake of 67.62% (increased to 100% in June 2003) in Sella & Mosca S.p.A. Both companies are based in Sardinia, Italy. The Zedda Piras acquisition added a leading brand to the Campari spirits portfolio, the integration of Sella & Mosca aimed at reinforcing the premium wine business.
In 2003 the Group acquired Riccadonna, the Asti sparkling wine leader in Australia and New Zealand. In December 2003 Gruppo Campari also announced the acquisition of Barbero 1891 S.p.A., owner of a wide portfolio of brands including Aperol in the spirit segment and Mondoro and Enrico Serafino in the wine segment. The acquisition is the basis to further reinforce the two segments: Aperol complements the offer among low-in-alcohol spirits while Mondoro strengthen the Group position in the Asti premium segment at the global level.
In December 2005 the Campari Group acquires the Teruzzi&Puthod winery, which produces the infamous Vernaccia di San Gimignano.
In 2006 Gruppo Campari acquires from Pernod Ricard the single malt Scotch whisky Glen Grant and Old Smugglerthus strengthening its presence in the spirits segment and officially entering the key Scotch whisky segment.
In 2007 Gruppo Campari announces the acquisition of Cabo Wabo, the brain child of rock star and tequila connoisseur Sammy Hagar.
The whole of 2008 is characterized by a number of acquisitions in strategic emerging markets. In Mexico, Campari announces the acquisition of Destiladora San Nicolas, S.A. de C.V., a deal offering significant potential into Mexico's growing market through a well-established production and distribution platform. In Argentina, the Group finalizes the acquisition of Sabia S.A., which manages a portfolio of strong international and local brands and is one of the leading distributors in Argentina.
In 2009 Gruppo Campari announces the largest acquisition in its history, buying the world's top premium Kentucky bourbon whiskey, Wild Turkey. Along with the iconic Wild Turkey bourbon, American Honey liqueur, a honey and bourbon based cordial, joined the portfolio. In addition to bolstering the company's share of the US premium spirits market, Gruppo Campari also strengthened its position in key markets including Australia and Japan. The Group also takes ownership of the distillery in Lawrenceburg, Kentucky as part of the deal. Gruppo Campari moves to Sesto San Giovanni, where the historic production site, inaugurated by Davide Campari in 1904, was located. The new building, designed by the architect Mario Botta, has inlayed the façade of the historic production site as a testimony of the Italian industrial heritage.
In 2010 Gruppo Campari announces it has signed an agreement to acquire Carolans, a leading Irish cream liqueur, and Frangelico, a premium Italian hazelnut liqueur from William Grant & Sons, reinforcing Campari's position in the US and key international premium spirits markets.
On March 1, 2011 Gruppo Campari completes the acquisition of Vasco CIS, a spirits and wines importation and distribution company based in Moscow. Vasco CIS is a well-established player in the Russian Federation. The Group also acquires Brazilian brand Sagatiba, market leader in the increasingly attractive market of premium cachaça in Brazil. On July 6, 2011 Gruppo Campari celebrates the tenth anniversary of its listing on Borsa Italiana in 2001. During the decade, Gruppo Campari has almost tripled its sales and profitability from 2000 to 2010.
Gruppo Campari announces on September the 3rd 2012 an agreement for the acquisition of a controlling stake in Lascelles deMercado & Co. Limited (‘LdM’), company based in Kingston, Jamaica. The closing of the deal, completed in December 2012, allows Gruppo Campari to add the rum segment to its portfolio acquiring a world-renowned leading Jamaican rum range including Appleton Estate, Appleton Special /White, Wray&Nephew and Coruba. Thanks to this historical acquisition, Gruppo Campari further strengthened and improved its international profile, bolstering the spirits segment, the most important and profitable for the Group itself.
In June 2013 Gruppo Campari signs an agreement to acquire the business assets of Australian-based Copack Beverage A Limited Partnership, a leading contract beverage packer. This investment enables Gruppo Campari to take ownership over its in-house manufacturing facilities for the Australian market. At the same time it has strengthened Gruppo Campari’s international supply capabilities. Furthermore, in September 2013, Gruppo Campari inaugurates a new bottling and packaging facility at Wild Turkey Distillery, in Kentucky. The facility provides full bottling and packaging capabilities for all of Gruppo Campari’s U.S. distilled spirits brands.
In March 2014, Gruppo Campari reaches an agreement to acquire Forty Creek Distillery Ltd. (‘FCD’), a leading independently owned spirits company in Canada. This transaction marks the Group’s first move into the growing and attractive Canadian whisky category with high-end premium products. Thanks to its flagship brand Forty Creek Whisky, Forty Creek Distillery is the fastest growing player in the Canadian whisky category in Canada. During April 2014 Gruppo Campari acquires 100% of Fratelli Averna S.p.A, producer of the famous brand Amaro Averna as well as Braulio, Limoncetta e Grappa Frattina, thus further strengthening its leadership in the Italian spirits market and qualifying as the primary purveyor of premium Italian bitter and liqueur specialties in the international markets.
(Fonte: site Gruppo Campari)
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