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4 de out. de 2011

PVH

          PVH has evolved from its 1881 roots to become a diversified global apparel company.
          There’s a story woven into every design and every piece it makes. It’s the story of how its clothes are made: the fingers that pick the cotton, the hands that spin the fabric, and the communities where its goods are made. A story about how the materials are selected, how its factories are powered and their impact on people and the environment. A story about the kind of business it is and the one it wants to be. The fashion industry is changing, and at PVH, the company recognizes its responsibility and opportunity to drive fashion forward – for good.
          PVH manages a diversified portfolio of brands — including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo, Warner's, Olga, Geoffrey Beene and True&Co., as well as numerous other owned and licensed brands — and markets them globally. Its operational expertise, dedicated teams and commitment to each brand's differentiated market positioning allow the company to gain market share and expand its reach globally.
          PVH generated nearly $9 billion in revenues in 2017. With over 36,000 associates operating across 40 countries, it is passionate about creating high quality, trend-right products that are complemented by compelling online and offline consumer experiences, and the company is focused on connecting with the next generation of consumers. It continues to set its sights on making positive impacts in its communities while leading change across its business.



History:

1881 - Moses Phillips and his wife Endel begin hand sewing shirts and selling them to local Pottsville, PA coal miners. The small pushcart operation would turn into today's PVH.

1885 - The ARROW trademark is first used for detachable collars for men's dress shirts.

1919 - A patent is granted for the Van Heusen "soft-folding collar." Two years later, this revolutionary new collar is introduced to the public and, thereafter, gained great success

1920 - PVH became a publicly traded company on the New York Stock Exchange.

1950's - Long an innovator in apparel advertising, PVH employs celebrities including Ronald Reagan, Charlton Heston and Mickey Rooney to promote Van Heusenshirts and place ads on the outfield fences of Ebbets Field and Yankee Stadium.

1982 - PVH launches Geoffrey Beene shirts, which becomes and continues to be one of America's top selling designer dress shirts.

1987 - PVH acquires G.H. Bass & Co., one of America's top selling shoe brands.

1991 - Van Heusen becomes the top selling dress shirt brand in United States department stores.

1995 - PVH acquires the IZOD brand, one of America's top names in knit shirts.

2000 - PVH acquires worldwide rights to the Van Heusen brand, previously owned by us only in North and South America.

2003 - PVH acquires Calvin Klein, greatly expanding its growth potential both domestically and internationally.

2004 - PVH Dress Shirt Group expands its license agreements to include MICHAEL Michael Kors and Sean John.

2004 - PVH purchases the worldwide rights to ARROW.

2007 - PVH acquires the business of Superba, Inc., the world's largest provider of men's neckwear.

2010 - PVH acquires TOMMY HILFIGER, one of the world's leading premium lifestyle brands.

2011 - Strategic investment in product, marketing and infrastructure – including establishment of joint ventures in India and China for TOMMY HILFIGER.

2013 - Completed acquisition of The Warnaco Group, Inc., reuniting "The House of CALVIN KLEIN" and providing the groundwork for one vision for the global Calvin Klein Jeans and Calvin Klein Underwear businesses.

2013 - Tommy Hilfiger entered into a joint venture to operate, manage and distribute certain TOMMY HILFIGER products in Brazil.

2013 - PVH sold its G.H. Bass & Co. business, in an effort to narrow its focus on its lifestyle apparel businesses and the growth of the CALVIN KLEIN and HILFIGER global designer brands.

2014 - Calvin Klein licensed to a joint venture between PVH and Gazal Corporation Limited the rights to market and distribute certain CALVIN KLEIN products in Australia, New Zealand and other island nations in the South Pacific.

2015 - PVH expanded its joint venture with Gazal Corporation Limited with licenses to market and distribute TOMMY HILFIGER, Van Heusen and certain branded menswear and shapewear products in Australia and New Zealand.

2016 - PVH completed its acquisition of the 55% stake in the Tommy Hilfiger joint venture in China that it did not already own.

2017 - PVH acquires True & Co., a Silicon Valley direct-to-consumer intimate apparel e-commerce retailer.
(Fonte: site da empresa)

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