A grife americana John Varvatos foi fundada em 1999 pelo estilista que lhe dá nome. A marca é obrigatória para os moderninhos e conta com famosos como Iggy Pop e Tom Cruise entre usuários.
A famosa marca Varvatos de jaqueta é uma das favoritas dos homens americanos.
Em março de 2019, John Varvatos lança nos Estados Unidos coleção inspirada na icônica série Game of Thrones da HBO. Não se pode duvidar que a série é um fenômeno e, consequentemente, influencia outros segmentos, inclusive a moda. Um dos itens é uma jaqueta de couro vendida a R$ 10 mil reais.
English version:
The Varvatos family is originally from the village of Poulata on the Greek island of Kefalonia. Varvatos was born in Detroit and grew up in Allen Park, Michigan.
He attended Allen Park High School. At the age of 16, he got a job selling menswear at the Hughes & Hatcher store in nearby Dearborn. He attended Eastern Michigan University and the University of Michigan.
After graduating in 1980, he co-founded a menswear store, Fitzgerald's Men's Store, in Grand Rapids, Michigan.
Varvatos joined Polo Ralph Lauren in 1983. He then moved on to Calvin Klein in 1990 where he was appointed head of menswear design and oversaw the launch of the men's collection and the cK brand.
In 1995, Varvatos returned to Ralph Lauren as head of menswear design for all Polo Ralph Lauren brands and created the Polo Jeans Company.
In late 1999, Varvatos started his company, debuting his first clothing line at the end of 2000 in New York. The brand now includes belts, handbags, footwear, eyewear, watches and fragrances.
In September 2000, within months of showing his first collection, Varvatos opened a freestanding boutique in SoHo. The collection is currently distributed in John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the underground music club CBGB.
In 2009 saw the launch of New York Nights…Direct From the Bowery, a monthly radio show hosted by Varvatos on Sirius XM's The Spectrum channel. The show includes songs and interviews from various artists who have influenced Varvatos throughout his career in fashion.
In 2012, Varvatos joined the cast of celebrity mentors on NBC's Fashion Star, reality competition series that searched for the next big brand in fashion. In 2013, he saw the release of a limited edition Chrysler 300 in his name. In 2014, he partnered with Monte Lipman's Republic label to launch John Varvatos Records, initially signing the Zac Brown Band.
Varvatos credits his early obsession with rock 'n' roll as the catalyst for his interest in fashion. The ad campaigns for the main collection, shot by Danny Clinch, have featured such musicians and bands such as Iggy Pop, Alice Cooper, Velvet Revolver, Chris Cornell, Dave Matthews, The Roots and Green Day.
(Fonte: Wikipédia)
A famosa marca Varvatos de jaqueta é uma das favoritas dos homens americanos.
Em março de 2019, John Varvatos lança nos Estados Unidos coleção inspirada na icônica série Game of Thrones da HBO. Não se pode duvidar que a série é um fenômeno e, consequentemente, influencia outros segmentos, inclusive a moda. Um dos itens é uma jaqueta de couro vendida a R$ 10 mil reais.
English version:
The Varvatos family is originally from the village of Poulata on the Greek island of Kefalonia. Varvatos was born in Detroit and grew up in Allen Park, Michigan.
He attended Allen Park High School. At the age of 16, he got a job selling menswear at the Hughes & Hatcher store in nearby Dearborn. He attended Eastern Michigan University and the University of Michigan.
After graduating in 1980, he co-founded a menswear store, Fitzgerald's Men's Store, in Grand Rapids, Michigan.
Varvatos joined Polo Ralph Lauren in 1983. He then moved on to Calvin Klein in 1990 where he was appointed head of menswear design and oversaw the launch of the men's collection and the cK brand.
In 1995, Varvatos returned to Ralph Lauren as head of menswear design for all Polo Ralph Lauren brands and created the Polo Jeans Company.
In late 1999, Varvatos started his company, debuting his first clothing line at the end of 2000 in New York. The brand now includes belts, handbags, footwear, eyewear, watches and fragrances.
In September 2000, within months of showing his first collection, Varvatos opened a freestanding boutique in SoHo. The collection is currently distributed in John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the underground music club CBGB.
In 2009 saw the launch of New York Nights…Direct From the Bowery, a monthly radio show hosted by Varvatos on Sirius XM's The Spectrum channel. The show includes songs and interviews from various artists who have influenced Varvatos throughout his career in fashion.
In 2012, Varvatos joined the cast of celebrity mentors on NBC's Fashion Star, reality competition series that searched for the next big brand in fashion. In 2013, he saw the release of a limited edition Chrysler 300 in his name. In 2014, he partnered with Monte Lipman's Republic label to launch John Varvatos Records, initially signing the Zac Brown Band.
Varvatos credits his early obsession with rock 'n' roll as the catalyst for his interest in fashion. The ad campaigns for the main collection, shot by Danny Clinch, have featured such musicians and bands such as Iggy Pop, Alice Cooper, Velvet Revolver, Chris Cornell, Dave Matthews, The Roots and Green Day.
(Fonte: Wikipédia)
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