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6 de out. de 2011

Businessweek

          Businessweek was first published in September 1929, weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made Businessweek one of the first publications to cover national political issues that directly impacted the business world.
          Businessweek was originally published to be a resource for business managers. However, in the 1970s, the magazine shifted its strategy and added consumers outside the business world.[2] As of 1975, the magazine was carrying more advertising pages annually than any other magazine in the United States. Businessweek began publishing its annual rankings of United States business school MBA programs in 1988.
          Stephen B. Shepard served as editor-in-chief from 1984 until 2005 when he was chosen to be the founding dean of the CUNY Graduate School of Journalism. Under Shepard, Businessweek's readership grew to more than six million in the late 1980s. He was succeeded by Stephen J. Adler of The Wall Street JournalIn 2006, Businessweek started publishing annual rankings of undergraduate business programs in addition to its MBA program listing.
          Businessweek suffered a decline in circulation during the late-2000s recession as advertising revenues fell one-third by the start of 2009 and the magazine's circulation fell to 936,000. In July 2009, it was reported that McGraw-Hill was trying to sell Businessweek and had hired Evercore Partners to conduct the sale. Because of the magazine's liabilities, it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around.
          In late 2009, Bloomberg L.P. bought the magazine—reportedly for between $2 million to $5 million plus assumption of liabilities—and renamed it Bloomberg BusinessWeek.
          In early 2010, the magazine title was restyled Bloomberg Businessweek (with a lowercase "w") as part of a redesign. As of 2014, the magazine was losing $30 million per year, about half of the $60 million it was reported losing in 2009. Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel who had been deputy managing editor of Time magazine.
          In 2016 Bloomberg announced changes to Businessweek, which was losing between $20 and $30 million. Nearly 30 Bloomberg News journalists were let go across the U.S., Europe and Asia and it was announced that a new version of Bloomberg Businessweek would launch the following year. In addition, editor in chief Ellen Pollock stepped down from her position and Washington Bureau Chief Megan Murphy was named as the next editor in chief. Megan Murphy served as editor from November 2016; until she stepped down from the role in January 2018 and Joel Weber was appointed by the editorial board in her place.
(Fonte: Bloomberg.com)

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